— Who I am
I am a professional digital designer with experience in a wide range of design areas. As a highly motivated individual, I have excellent management and organizational skills that enable me to achieve my day-to-day goals.
Experience working in a collaborative environment with internal and external stakeholders to produce and deliver digital projects.
— Design Services
Concept Sketches | Wireframes
Graphic and Web Design
Motion Graphic Design
Poster and Flyer Design
April 2019 – Present, London
As a UI designer, I’m responsible for multiple design streams providing visual solutions to meet the users’ various requirements under tight deadlines. During the creative process I present my work initiatives to senior management and stakeholders, UK based and worldwide.
I lead by assuring the design solutions are visually translated into accurate front-end journeys by liaising with the different stakeholders. To achieve the desired outcome I’m also involved in different workshops that are later translated into user flows and prototypes.
My role also includes data translation as well as A/B and MVT test plan.
I helped to create a unified journey across the multiple different markets spread worldwide thereby guaranteeing design consistency across the experience.
I’m part of a team that created and delivered several projects including, Waiting List (a tool for customers waiting for available tickets), SmartQueue (a tool for customers in a queue waiting to purchase tickets), a full platform migration on Event Detail page (EDP) and also assuring a full seamless journey for users with accessibility requirements.
November 2017 – April 2019, London
As a UI designer I led design sprint tasks working across the end-to-end digital experience, providing pixel-perfect prototypes under short deadlines. I captured and articulated specific design interactions to Developers and worked collaboratively with a cross-functional team.
I played a crucial role in developing user interface mockups, flows and prototypes, followed brand guidelines and translated these to brilliant and exciting designs.
I was part of the team that created and delivered the mobile, tablet and desktop experience using a PWA.
My role included translating data, plan and test criteria for usability tests A/B & MVTs, managing and overseeing projects.
I took the responsibility of presenting digital projects to team members, senior management and stakeholders.
March 2015 – November 2017, London
As a Lead designer I took responsibility to maintain and improve the internal style guide and implement a new design pattern on web and mobile.
I was part of the team that won the “Drinks online retailer of the year”.
I delivered a 120% increase in email marketing conversion and achieved the early targets within 6 months.
I was responsible not only for the company communication but also for managing a front-end Magento account aligning with numerous business to provide the best experience.
In this role, I demonstrated I was capable of finding solutions to complex problems.
After recognising an increase on the mobile channel I created different wireframes for the business and a new mobile experience.
— Motoclic | Beta Motor
October 2012 – January 2015 Portugal
Team lead designer and Magento account manager. I created the online store following the brand guidelines.
— Gigagraf | Funleds
Graphic and Motion Designer
September 2011 – October 2012 Portugal
I worked in both large groups and on a one-to-one basis for printed and digital projects, managed different deadlines and delivered graphic solutions.
I created short advertising clips for outdoors video panels.